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As shoppers open their wallets for Amazon‘s Prime Big Deal Days, otherwise known as October Prime Day (running Oct. 8-9), other retailers are piggy-backing off the e-tailer’s shopping holiday with their own rival deals. And while Amazon’s sale may technically start tomorrow, many of its competitors’ events have already begun.
Shoppers who are upgrading their fall wardrobes or restocking makeup and skincare essentials have plenty of ways to save at Sephora, R+Co, Madewell, Fwrd, Coach Outlet and Net-a-Porter, to name a few. Plus, Nordstrom is hosting a Limited-Time Sale that includes up to 15 percent off La Mer products, which rarely get discounted.
Looking for a home refresh? Wayfair is hosting its bi-annual Way Day through Oct. 7 at midnight. The site is offering up to 80 percent off all categories: indoor and outdoor furniture, bedding, home accessories, cookware, major appliances and more.
Below, we’ve rounded up the best Fall Prime Day competing sales that are happening now. Stay tuned — we’ll be updating the list as new sales pop up.
The Best Prime Big Deal Days Alternative Sales
Bed Bath & Beyond Shop the Fall Clearance for up to 70% off thousands of items
Best Buy For a limited time, shop the Outlet Event for up to 50% off clearance, open-box and refurbished items
Bloomingdale’s Shop The Final Offer sale for 70% off hundreds of final sale items
Coach Take up to 70% off bags, shoes, clothing and accessories at Coach Outlet; check out our top Coach sale picks here
Everlane Enjoy up to 70%+ off new markdowns for men and women
Fabfitfun Use code GIFT200 for a $200+ free gift with annual sign-up
Fenty Beauty Take 20% off all eye makeup
Fwrd Save up to 60% on designer labels such as Chloe, Balenciaga, Manolo Blahnik, Zimmerman and Valentino
The Home Depot Shop Decor Days for up to 50% off select furniture, home decor and bath
Kohl’s Through Oct. 9, Shop the 3 Days of Deal event for new savings each day and free shipping on everything
Lowe’s Shop Lowe’s Deals of the Day: one-day-only savings while supplies last
Macy’s Shop the VIP Sale for an extra 10-30% off all items labeled “VIP” using code VIP
Madewell Take an extra 50% off sale dresses with code SALEONSALE
My Sheets Rock Enjoy 15% off temperature-regulating sheets and bedding with code FALL24
Neiman Marcus New items were just added to the Neiman Marcus category-wide sale
Net-a-Porter Enjoy up to 60% off clothing, footwear and accessories from JW Anderson, Helmut Lang, Staud, Self-Portrait, Gianvito Rossi, Stuart Weitzman and more luxury designers
Nike For a limited time, take an extra 25% off select styles with code WINNING
Nordstrom Nordstrom is hosting a Limited-Time Sale that includes up to 15% off La Mer products, which almost never go on sale
La Mer The Moisturizing Soft Cream
Old Navy Get 50-70% off thousands of clearance styles
Parachute Enjoy up to 55% off the brand’s luxe bedding, decor and accessories
Petco Through Nov. 2, Buy two and save 30% on select dog and cat supplies
R+Co Take 30% off sitewide with code SHOPLOCAL30 at checkout when you choose a salon to support via the salon locator through Oct. 9
Saks Fifth Avenue Through Thursday Oct. 10, use code OCTGETSF for up to $250 off your purchase (spend $200, get $50 off; spend $400, get $100 off; spend $700, get $175 off; spend $1,000, get $250 off); plus, use code FREESHIP for free shipping on orders $300+
Sephora Take up to 50% off makeup, skin care, hair care and fragrance
Rose Inc Softlight Skin-Smoothing Hydrating Non-Comedogenic Foundation
Skims Take 20% off the viral cotton set and cotton rib best-sellers
Target Shop the highly-anticipated Target Circle Week for up to 50% off thousands of items; shop our top picks from the event here
Total Wine & More Buy two beverages and save on hundreds of spirits during the Mix, Sip & Save event
Walmart Take up to 70% off thousands of home, tech, fashion, toys, school supplies and travel gear
Wayfair Shop Way Day for up to 80% off and free shipping sitewide; check out our 35 Way Day must-haves here
QVC Enjoy $20 off your first $40 order with code WELCOME20 and shop limited-time savings here through Oct. 9
Ulta Through Oct. 16, use code 373312 for $3.50 off when you spend $15; plus, through Oct. 12, use code PICKUP24 for 10% off qualifying orders when you buy online and pick up in store or curbside
