Tom Holland recently embarked on an unexpectedly complicated mission to buy his own non-alcoholic beer, Bero, at Target. Despite being the creator of the brand, the Spider-Man star ran into an unexpected roadblock when his British ID wasn’t accepted at checkout. The journey, documented on his Instagram Stories on February 18, took fans along for a ride filled with persistence, humor, and irony.
While his beer has made its way onto Target shelves nationwide, Holland’s struggle to purchase it himself highlights the quirks of the U.S. retail system and adds to the actor’s growing reputation for finding himself in amusing real-life situations. From multiple store visits to an unexpected save from a kind employee, Holland’s quest for Bero is yet another entertaining episode in his life.
The Search for Bero Begins
Tom Holland kicked off his adventure with an enthusiastic goal: to find his non-alcoholic beer, Bero, in a U.S. Target store. Having been away from the United States for a while, the actor was eager to see his product “out in the wild.” Filming himself in the parking lot, Holland set off on what he expected to be a straightforward errand, but the journey turned out to be anything but simple.
His excitement quickly turned into mild frustration as he struck out at his first Target location. “This is the second Target I’ve been to because the last one I went to actually didn’t have it,” he admitted, adding humorously, “Not the best marketing.” Undeterred, he continued his search, determined to track down Bero and share the moment with his fans.
The mission didn’t end there. Holland pushed forward to a third Target, holding onto hope that this larger store would carry his product. The actor’s optimism paid off as he finally spotted Bero on the shelves, his face lighting up in victory. The various color options—red, gold, and green—gave Holland plenty of choices, making the search worth the effort.
The Unexpected ID Dilemma
After finally locating Bero, Holland thought the hard part was over—until he ran into an issue at checkout. Despite being the founder of the brand, the British actor found himself unable to purchase his own product due to his English ID not being accepted as proof of age.
Laughing through the irony, Holland explained, “They wouldn’t accept my ID because it’s English, and I couldn’t prove my age.” While many might assume that purchasing non-alcoholic beer wouldn’t require age verification, store policies often mandate an ID check regardless of alcohol content. The situation became even more comical when a Target employee had to step in to assist.
“A really lovely employee, I guess, scanned their ID,” Holland revealed, grateful for the unexpected help. The entire ordeal left him amused, concluding his Instagram updates with a mix of triumph and bewilderment at the absurdity of being unable to buy his own creation.
Bringing Bero to Target Nationwide
Holland’s journey to secure a pack of Bero at Target underscores the growing popularity of his brand. The actor previously shared with PEOPLE that he was inspired to create Bero after realizing there was a lack of premium non-alcoholic beer options. As someone who enjoys socializing without alcohol, Holland wanted to build a product that allowed people to feel included in any setting.
“When I ventured into the non-alcoholic world, I realized there was a void for a true, premium brand,” Holland explained. “I ultimately created Bero for myself because I was craving a product that helped me feel included.” His passion for creating a welcoming, high-quality alternative has led to a successful nationwide launch at Target, a milestone he is clearly excited about.
Adding a personal touch to his brand, Holland even named one of Bero’s flavors, Noon Wheat, after his and fiancée Zendaya’s beloved Miniature Schnauzer, Noon. This small but meaningful detail demonstrates Holland’s involvement in every aspect of the brand, making it even more special for his fans and consumers alike.
Tom Holland’s amusing experience at Target serves as a reminder that even Hollywood stars aren’t immune to everyday inconveniences. While his attempt to buy Bero turned into an unexpected challenge, his persistence—and the kindness of a Target employee—helped him succeed in the end.
The story of Holland’s ID mishap adds yet another endearing and relatable moment to his public persona, reinforcing why fans continue to adore him. As Bero continues to grow in popularity, hopefully, the Uncharted actor won’t run into the same issue the next time he tries to purchase his own product.