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Audemars Piguet’s AI Watch Box Turns the Royal Oak Perpetual Calendar Into a Self-Setting Sculpture of Future Luxury

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Lionel Messi arrives watchless and leaves with a $1.2 million Richard Mille, as Anant Ambani proves that in billionaire India, even souvenirs come with...

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Hermès’ $100K Arceau Jour de Casting Dogs Make Métiers d’Art Delightfully Playful

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Marc Newson’s $57,000 Oil-Filled Ressence Type 3 MN Turns Apple-Era Design Into a Featherlight Mechanical Flex

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Precision in Proportion: Audemars Piguet Unveils 38mm Perpetual Calendars for Its 150th Anniversary

Watch Ryan Cooper - September 15, 2025

A Milestone in Miniaturization: Vacheron Constantin Unveils Two New Overseas Perpetual Calendar Ultra-Thin Watches

Watch Sophia Long - August 26, 2025

A Texas Tech Millionaire Hires a Dive Team to Recover His $60,000 Patek Philippe Aquanaut Lost While Wakesurfing on Lake Austin

Watch Ryan Cooper - August 25, 2025

The Power Couple’s Paradox: Jeff Bezos Keeps It Simple While Lauren Sánchez Shines Like a Star

Watch Ryan Cooper - August 8, 2025

A Machine Walks Into a Watch Boutique: When AI Tried On a Rolex in Midtown

Watch Sarah Miller - August 5, 2025

Carbon, Couture, and Chronometry: Lewis Hamilton’s Most Technical Accessory Yet

Watch Ryan Cooper - July 10, 2025

Disruption on the Wrist: Jensen Huang’s Richard Mille RM 27-05 Is No Ordinary Timekeeper

Watch Ryan Cooper - July 7, 2025

The 15 Most Captivating New Watches of June: A Showcase of Craft and Character

Watch Sarah Miller - June 30, 2025

Top 5 This Week

A Gilded Spin: The 1904 Marklin Ferris Wheel’s Six‑Figure Triumph

Lifestyle Sophia Long - June 23, 2025

From Unpaid Bills to Owning Lānaʻi: The Astonishing Rise of Larry Ellison

Affluence Ryan Cooper - June 30, 2025

Mercedes-Benz Is Building an Entire $8 Billion City in Dubai, Spanning 156 Football Fields and Redefining What Branded Luxury Living Really Means

Affluence Maya Patel - December 18, 2025

Tilman Fertitta’s $450M, 117-meter Lürssen Boardwalk finally launches as his biggest, most diplomatic superyacht yet

Yachts Maya Patel - December 9, 2025

How a $50 Million Engineer Treated Maranello Like a Final Boss and Walked Away Calling a Tesla His Greatest Win

Cars & Jets Sophia Long - December 18, 2025