Women at the Heart of a New Era
Sarah Burton’s debut at Givenchy is already being marked as a turning point for the storied Parisian house. Her fall campaign places women, from models to collaborators and even members of the backstage crew, at the center of the brand’s narrative. Shot by photographer Collier Schorr, the imagery captures both familiar faces from Burton’s first runway show and those who work behind the scenes, blending polished presentation with authentic glimpses of camaraderie.
Burton herself described the inspiration clearly: “The beauty of all women inspires me, including my team.” It is a statement that feels more like a manifesto than a tagline, underscoring her desire to highlight not just the visible icons of fashion but the women whose artistry is usually hidden from view. By foregrounding these voices and faces, the campaign transcends traditional fashion advertising and becomes a portrait of inclusivity.
The result is a rare synthesis of glamour and intimacy. Smiles, casual gestures, and the visible comfort between subjects convey a sense of real connection. Rather than staging distant, aspirational figures, Burton has chosen to present women as they are, dynamic, collaborative, and multifaceted. It is a campaign rooted in human presence as much as in couture.
Behind the Curtain, In Front of the Lens
Among those featured are some of Burton’s closest creative partners. Makeup artist Lucia Pieroni and stylist Camilla Nickerson, fixtures in Burton’s career, appear dressed in the classic all-black uniforms of fashion professionals. Their presence in front of the camera is striking, as they are usually the ones orchestrating beauty and style from behind it. Pieroni admitted with good humor that she felt “petrified” to be on the other side of the lens, but she credited Burton and Schorr for making the shoot a supportive and enjoyable experience.
The campaign thrives on these reversals of role and perspective. Nickerson not only styled models but also Pieroni herself, dressing her colleague in a cashmere coat and tailored shirt that struck the balance between professional restraint and refined elegance. It is a reminder of how collaboration extends beyond function, becoming an act of trust and artistry shared between women.
By including these creative figures as subjects, Burton emphasizes the collective nature of fashion. It is not only the runway stars who define a house’s aesthetic but also the teams of stylists, makeup artists, and artisans who bring each vision to life. In celebrating them within the campaign, Givenchy acknowledges the ecosystem that sustains luxury at the highest level.
A Campaign of Diversity and Continuity
The cast itself mirrors the breadth of Burton’s debut collection, ranging from seasoned supermodels to emerging talents. Veteran model Eva Herzigova appears in a sculptural skirt suit that exudes timeless sophistication, while Liu Wen delivers a moodier presence in a voluminous leather bomber jacket. The interplay between classic refinement and youthful energy reflects Burton’s desire to capture “multigenerational womanhood” in a single frame.
Other campaign highlights include Adut Akech, Nyadoula Gabriel, Vittoria Ceretti, and Kaia Gerber. Their inclusion speaks to the global reach of Burton’s vision, bringing together women whose backgrounds, aesthetics, and careers span continents and generations. Notably, Gerber’s return continues her association with Givenchy, bridging the continuity between Burton’s arrival and the house’s recent past.
Visually, the campaign maintains a naturalistic tone. The women are often caught mid-conversation, in unposed moments, lending the images the vitality of lived experience. Emeline Hoareau, one of the curvier models from Burton’s show, strikes an impromptu pose with a playful double-bicep flex, her gown flowing as if in motion. It is these candid flashes that elevate the work from a static lookbook into something closer to portraiture, a documentation of women in all their variety, united under the Givenchy banner.