Kate Spade enlists Bretman Rock and three creators for Holiday 2026 push
The brand's seasonal campaign features four digital creators in a vlog-style celebration of New York holiday entertaining, anchored by the Margot and Duo Mini handbags.
Kate Spade New York has unveiled its Holiday 2026 campaign, according to the brand, featuring Bretman Rock, Sally Carden, 4inthe5 and Micky Gordon. The vlog-style production takes place inside a festive New York City apartment and centers on friendship, personal style and seasonal celebration.
The campaign reunites the brand with Bretman Rock, Sally Carden and 4inthe5, who worked with Kate Spade on its Fall collection, while introducing digital creator Micky Gordon to the brand’s creator roster. Bretman Rock, named to TIME’s 2026 Creators List, said the Margot Shoulder Bag is going “to the person who’s always by my side.” Sally Carden is a social media creator and Netflix talent. The collective 4inthe5, known for celebrating friendship and ambition through a New York City lens, and Gordon, recognized for personality-driven comedy and lifestyle content, complete the cast.
The holiday collection
Kate Spade said the Holiday 2026 Collection, available now online and in stores, spans handbags, ready-to-wear, accessories, jewelry and gifts for holiday dressing and entertaining. Two handbags lead the lineup: the Duo Mini Shoulder Bag and the Margot Shoulder Bag, which the brand positions as “the ultimate holiday party plus-one.” The styles are offered in multiple finishes and seasonal hues.
Store windows and New York celebration
Kate Spade is extending the campaign through holiday window displays at its Rockefeller Center flagship and other locations worldwide. According to the brand, the installations reinterpret iconic New York symbols—the taxi, pretzel and pigeon—as candy cane designs, featuring bright red-and-white color blocking, large seasonal props and Duo handbag-centered narrative moments. The display includes an oversized snow globe with peppermint details, a candy cane-striped taxi replica and city-inspired sculptures, the brand said.
Campaign philosophy
Allison Badea, who oversees marketing for Kate Spade New York, said the brand created the campaign “to spark joy and invite everyone into the celebration.” The livestream-style format was designed to give viewers a sense of attending the event directly, according to Badea, allowing them to experience “the laughter, the style and the unexpected moments that make the holidays memorable.”
This article was compiled by the Glamorade editorial desk from the official announcements and reporting listed under Sources.
