Kendall Jenner becomes global creative director of FWRD
The model and influencer expands her nearly decade-long collaboration with REVOLVE Group, taking on an elevated role at the luxury retailer and its Los Angeles label.
REVOLVE Group has elevated its partnership with Kendall Jenner, naming her Global Creative Director of FWRD and ambassador for its REVOLVE Los Angeles label, according to an announcement on October 13. Jenner, who has collaborated with the retailer for nearly a decade, previously took on the role of FWRD creative director in 2021.
In her expanded capacity at FWRD, Jenner will guide the luxury retailer’s digital creative direction, overseeing brand curation, monthly trend edits, and major marketing initiatives. As REVOLVE Los Angeles ambassador, she will appear in key campaigns, attend major brand events, and partner on exclusive fashion collaborations for the label.
Building the partnership
Jenner’s involvement with REVOLVE spans nearly a decade, beginning with early collaborations before her appointment as FWRD creative director. “Over the past five years, we’ve built something that feels authentic to who I am and how I approach fashion,” Jenner said in the announcement. “I love discovering new designers, curating pieces I genuinely wear and helping shape the creative vision behind FWRD. I’m looking forward to bringing that same energy to REVOLVE Los Angeles and continuing to create inspiring fashion moments together.”
Raissa Gerona, President of Brand & Partnerships at REVOLVE Group, said Jenner’s influence had been crucial to FWRD’s trajectory. “She has an unmatched ability to connect with consumers through fashion, and we’re excited to continue building on everything we’ve created together,” Gerona said in the release.
Growth and expansion
The partnership expansion comes as both FWRD and REVOLVE Group report strong financial performance. FWRD achieved net sales growth of 14 percent year over year for the year-to-date period ending June 30, 2026, according to the company. REVOLVE Group has also expanded its international operations, reporting double-digit net sales growth outside the United States. The company said it will combine Jenner’s global influence with its expanding international presence to develop the next phase of fashion storytelling across both brands.
This article was compiled by the Glamorade editorial desk from the official announcements and reporting listed under Sources.
