Rhea Raj becomes first Kiss Drip brand ambassador
The singer and Gold House x Spotify Artist of the Year partners with Kiss to promote the brand's relaunched nail collection at Ulta.
Kiss Beauty Group has named singer-songwriter Rhea Raj as its inaugural ambassador for Kiss Drip, a press-on nail collection sold only at Ulta. The partnership marks a push by the brand to reach consumers interested in bold, expressive nail design.
Raj, named Gold House x Spotify Artist of the Year in 2023, is known for her genre-blending work in pop and electro-pop music infused with Indian influences. She has built a following by sharing behind-the-scenes creative moments and her approach to beauty, with TikTok hits including “Hush,” “Killer,” and “Mumbai.” According to the brand, nails form a core part of how she expresses herself visually.
The Collection
Kiss Drip features trend-forward designs including updated takes on French tips, chrome effects, intricate finishes, and 3D embellishments. The relaunched collection includes 32 nails across 14 sizes, designed to fit more naturally than earlier versions, according to the brand. Kiss said the nails last up to 14 days and do not damage natural nails.
The collection is available at Ulta in stores and online, as well as through kissusa.com.
Why Raj
Kiss selected Raj for what the brand described as her bold approach to beauty and her ability to make looks distinctly personal. Kristin Giarrusso, global marketing director at Kiss Products, said in a statement that Raj embodies the spirit the brand wants to project. “That spirit is exactly what we love about the Drip collection,” Giarrusso said.
Raj framed nails as a channel for personality expression. “I’ve always seen nails as another way to express your personality, and I love that Kiss makes it so easy to experiment,” she said. “The Kiss Drip collection feels very me—the designs are bold, unexpected, and have just the right amount of edge. I’m excited to bring these looks into my own world and hopefully inspire people to have more fun with their beauty routines.”
About Kiss
Kiss holds the leading position in both press-on nails and false lashes in the United States, according to the company. The brand operates across more than 90,000 retail locations worldwide and is available in over 100 countries. Its product range includes press-on nails, false eyelashes, and hair styling tools.
This article was compiled by the Glamorade editorial desk from the official announcements and reporting listed under Sources.
