Japanese beauty brand unlabel LAB enters U.S. market with Amazon launch of R ESSENCE
The award-winning skincare label debuts stateside with R ESSENCE, a retinol serum priced at $29, ahead of a Costco expansion later this month.
unlabel LAB, an award-winning Japanese beauty brand, has entered the U.S. market through Amazon with the launch of R ESSENCE, a retinol serum priced at $29 per bottle. The debut marks the brand’s first introduction into American retail.
R ESSENCE is formulated as a lightweight, water-based retinol product intended for sensitive skin and those new to retinol treatments. According to the brand, the serum is dermatologist-tested and clinically proven to reduce the appearance of wrinkles in seven days. The formulation aims to deliver the results associated with retinol without the irritation common to other products in the category. The brand describes the serum as beginner-friendly and designed to integrate into everyday skincare routines.
Brand Philosophy and Formulation
Hiroshi Nagai, founder and president and CEO of JPSLAB Inc., the company behind unlabel LAB, framed the U.S. launch as part of the brand’s long-term strategy. “Global expansion has been a deliberate brand objective since day one, with unlabel LAB’s specific mission being to contribute to the happiness of people worldwide through our products,” Nagai said in a statement. He emphasized that the brand “strives to push the possibilities of beauty to its absolute limits,” which R ESSENCE exemplifies by combining high-performance formulations with accessibility for daily use. According to the company, the product rejects a one-size-fits-all approach in favor of formulations tailored for continuous everyday use.
unlabel LAB describes itself as a total beauty care brand built on proven technology and thoughtfully selected ingredients.
Retail Expansion Strategy
The Amazon debut is the first phase of a wider U.S. rollout. Later in November, unlabel LAB will expand its retail footprint by launching in Costco stores nationwide, broadening access beyond online channels.
The launch combines what the company characterizes as J-beauty precision and innovation with effective formulations designed for accessible daily use.
This article was compiled by the Glamorade editorial desk from the official announcements and reporting listed under Sources.
