Adria Arjona launches her first L’Oréal Paris campaign for Volume Liberté mascara
The actor joins global ambassador Eva Longoria in a Paris-shot campaign for the brand's new high-volume mascara formula.
Adria Arjona is stepping into her first product campaign with L’Oréal Paris, marking her debut as a face of a specific beauty launch for the brand. The campaign introduces Volume Liberté Mascara, a new formula priced at $15.99 and available now on Amazon and in-store nationwide.
Shot at the Théâtre du Châtelet in Paris and directed by filmmaker Colin Cardo, the campaign pairs Arjona with Eva Longoria, an established global ambassador for L’Oréal Paris. According to the brand, the film centers on what it describes as a different kind of boldness: self-assurance rather than provocation, with an emphasis on women taking up space as themselves rather than becoming someone else.
The Formula
Volume Liberté is formulated with a weightless base that resists smudging and flaking and, according to the brand, lasts up to 24 hours. The mascara incorporates Black Orchid and Panthenol (Pro-Vitamin B5) to condition the lashes. The product features what L’Oréal describes as an innovative click-to-release component that dispenses the brush with a simple click.
The brand claims the mascara delivers up to 800% more volume in a single application.
The Vision
Arjona, best known for roles in Richard Linklater’s Hit Man, Disney+’s Andor, and the upcoming Amazon MGM film The Thomas Crown Affair, said in a statement: “I love expressing different parts of myself through beauty. What I love about Volume Liberté is that it encourages you to embrace your existing beauty and helps you amplify it.”
According to L’Oréal Paris, Arjona’s connection to her Puerto Rican roots informs the confidence she brings to the campaign. Laura Branik, President of L’Oréal Paris USA, described the mascara as embodying “the freedom to express yourself boldly” and positioned the campaign as celebrating “the force of women who command a room with confidence and grace.”
The Director
Colin Cardo, known for work spanning fashion, music and pop culture, previously directed the 2025 L’Oréal Paris x Mugler campaign featuring Kendall Jenner, according to the brand’s announcement. Cardo’s visual approach, the brand said, positioning the product as part of a statement about self-expression and personal style.
This article was compiled by the Glamorade editorial desk from the official announcements and reporting listed under Sources.
