Amelia Gray fronts Cymbiotika’s Beauty Peptide Complex campaign
The model and mental health advocate stars in a tongue-in-cheek spot for the wellness brand's ingestible beauty product.
Cymbiotika has launched “Hot Girls Sip Peptides,” a new campaign featuring model and mental health advocate Amelia Gray, to promote the wellness brand’s Beauty Peptide Complex. The campaign plays with familiar beauty advertising conventions while keeping the product’s active ingredients front and center, according to the brand’s announcement.
Gray appears in a film shot in Los Angeles following her through stylized daily routines as ingredient lists, benefits and clinical claims appear alongside her. The tongue-in-cheek approach is part of Cymbiotika’s larger “Science Never Tasted So Good” platform, using humor to highlight the science behind the formula that consumers often overlook.
The partnership and product
Gray’s relationship with Cymbiotika predates the campaign. The model was already using the brand’s offerings when she was introduced to Co-Founder Durana Elmi through a mutual acquaintance. “I’ve long been passionate about biohacking and optimizing how I look and feel, from the inside out,” Gray said in a statement. “Partnering with Cymbiotika felt incredibly organic because it’s a brand I’ve personally used and supported for years.”
Launched in September, the Liposomal Beauty Peptide Complex is a 15 mL raspberry-flavored formula that blends collagen peptides marked VERISOL, CERAMOSIDES compounds, hyaluronic acid, a tripeptide blend, and mineral additions of zinc, copper and silica through Cymbiotika’s patent-pending liposomal delivery system, the company said. The formula’s lead ingredients have clinical backing that shows measurable improvements in hair, skin and nail appearance when used daily, with visible results recorded at two, four, eight and twelve-week intervals, according to Cymbiotika.
Distribution and brand momentum
The Beauty Peptide Complex is sold through Cymbiotika.com as well as through a network of mainstream retailers: Target, ULTA Beauty, Sprouts, TikTok Shop, Amazon, and Walmart. An exclusive three-unit packaging will debut at ULTA Beauty in November. The launch occurs as Cymbiotika reports substantial expansion over the past three years, with the company posting revenue growth exceeding 3,000 percent and achieving retail presence at more than 80,000 points of sale. In summer 2026, the brand earned a rating from SuppCo, a third-party evaluator, designating it the world’s most trusted liposomal brand.
Campaign rollout
The campaign was created and produced by OBB Bolded, the branded content studio under entertainment company OBB. The film will appear on connected TV, YouTube, paid and organic social channels, and through wheatpaste advertising, supplemented by outreach on Meta, TikTok, Pinterest, Reddit, programmatic channels and search placements. The brand is also hosting experiential pop-ups in Los Angeles and running a hotline to educate audiences about the product’s science.
This article was compiled by the Glamorade editorial desk from the official announcements and reporting listed under Sources.
