Baylis & Harding launches three serum body lotions to Whole Foods Market
The brand's new skincare-inspired collection brings targeted actives like vitamin C and hyaluronic acid to everyday body care.
Baylis & Harding has introduced three new Serum Body Lotions to its Kindness+ collection, expanding the brand’s skincare-inspired body care range at Whole Foods Market locations across the U.S., according to an announcement on October 8.
The new formulas combine proven skincare actives with naturally derived ingredients to address specific skin concerns. Each product contains 97% naturally derived ingredients and claims to provide up to 72 hours of hydration. The lightweight lotions are made with shea butter, avocado oil and coconut oil, alongside pomegranate and lemon extracts, and carry dermatologist approval.
The three formulas
Kindness+ Nourish & Glow combines vitamin C and niacinamide to brighten skin and promote radiance. According to the brand, 92% of users reported their skin looked brighter and firmer after four weeks of use. Kindness+ Soothe & Hydrate uses hyaluronic acid for intense hydration; the company said 100% of trial users found their skin softer and more supple. Kindness+ Revitalise & Renew contains salicylic acid to smooth uneven texture and support clearer skin, with 93% of users saying their skin texture appeared more refined after four weeks.
Pairing body care routines
The launch expands on Baylis & Harding’s existing Kindness+ Body Wash collection, allowing consumers to build personalized routines by matching washes and lotions to their skin needs. The brand positioned the new range as a response to consumer demand for skincare-inspired body care. “We’re seeing consumers embrace skincare-inspired body care like never before,” Sam Grayson, Head of NPD at Baylis & Harding, said in the announcement. “The new Kindness+ Serum Body Lotions bring some of the most sought-after skincare ingredients into everyday body care, combining effective actives with naturally derived ingredients to create formulas that deliver visible results while feeling luxurious to use.”
Sourcing and ethics
The Kindness+ Serum Body Lotion collection is registered with The Vegan Society and made in the U.K., according to the brand, reflecting its stated commitment to accessible, ethical body care.
This article was compiled by the Glamorade editorial desk from the official announcements and reporting listed under Sources.
